2000SEVEN
Production Design for Music Video
EFÉ is an Irish indie-alternative artist, and I had the opportunity to work on her music video for 2000seven, a song she re-recorded using her bedroom as a stage.
Drawing inspiration from the 2000s, our approach was rooted in ideas of vibrancy, play, and personal expression. We imagined the bedroom as a constructed, slightly surreal space, filled with colour and eclectic details that represent
EFÉ. This included a round bed designed to function as a trampoline, a fishtank with fake fish, an orange flower rug that I made, and a dreamlike room built entirely from curtains rather than walls. Even within this altered space, we wanted it to feel recognisably real, with pictures and collages hung throughout, reflecting the visual language of a teenager’s bedroom.
Next to the main bedroom, we designed three neighbouring rooms that are seen throughout the video, each representing a different character and routine. One features an older couple, with laundry hanging up and a newspaper turned upside down. Another shows a “nerd” on a 7am Zoom call, framed by a blue background and specific table decor. The third presents a young gym-goer, practising his lifting on a weight bench.
Directed by:
Wiktoria Weintritt
Efe
Cinematography:
Eyad Al Shaar
Production Designers:
Lily Nager
Katelyn O'Connor
Assistant Production
Design:
Andrea Chituleanu, Sadbhb Kelly
Drawing inspiration from the 2000s, our approach was rooted in ideas of vibrancy, play, and personal expression. We imagined the bedroom as a constructed, slightly surreal space, filled with colour and eclectic details that represent
EFÉ. This included a round bed designed to function as a trampoline, a fishtank with fake fish, an orange flower rug that I made, and a dreamlike room built entirely from curtains rather than walls. Even within this altered space, we wanted it to feel recognisably real, with pictures and collages hung throughout, reflecting the visual language of a teenager’s bedroom.
Next to the main bedroom, we designed three neighbouring rooms that are seen throughout the video, each representing a different character and routine. One features an older couple, with laundry hanging up and a newspaper turned upside down. Another shows a “nerd” on a 7am Zoom call, framed by a blue background and specific table decor. The third presents a young gym-goer, practising his lifting on a weight bench.
Directed by: Wiktoria Weintritt Efe
Cinematography: Eyad Al Shaar
Production Designers: Lily Nager
Katelyn O'Connor
Assistant Production Design:
Andrea Chituleanu, Sadbhb Kelly
