Sleepless

What is the biggest form of deceleration a human being can achieve? It’s sleep.
And I’m sure we all tend to get too little of it.

This poster criticizes our sleep behavioural patterns and the consequences that follow through lack of sleep. On the side of the saucer is written “Du gsesch chli müed us” which is Swiss German for “You look a bit tired” which I’ve personally heard a lot.

This was made for a competition on APG’s New Year’s Message about deceleration. Our posters will be used as placeholders in commercial spaces all around Switzerland.